How Rebrandly (Custom Branded Links) Redirection Works
Rebrandly is an enterprise custom domain link management service that allows organizations to brand their short links (e.g. brand.link/demo). IncogSay audits Rebrandly redirects to confirm destination integrity.
IncogSay traces the 301 redirect chain, extracts custom UTM query strings, and validates the TLS handshake of the final destination.
Security & Phishing Risks Associated with Short Links
Frequently Asked Questions
Is Rebrandly safe to use?
Rebrandly is a reputable enterprise platform, but users should always verify the destination of unfamiliar short links.
What is a branded short link?
A branded short link uses a company's own custom domain instead of a generic shortener (e.g. go.yourcompany.com/offer instead of bit.ly/3xSample). This makes links look more professional but also means squatted lookalike domains can be used to deceive users.
Can Rebrandly link destinations be changed after creation?
Yes — Rebrandly allows link destination editing on all plans. An approved marketing link can be silently redirected to a different page after your security team reviewed the original target.
How do I verify a Rebrandly link is from the company it claims to be from?
Check that the custom domain exactly matches the company's official domain. Search for the company's website directly and compare domains character by character — lookalike attacks often substitute letters like "o" for "0".
Does Rebrandly support UTM tracking parameters?
Yes. Rebrandly can automatically append UTM parameters. IncogSay strips and displays these parameters during redirect tracing so you can see the clean destination URL.
What redirect status code does Rebrandly use?
Rebrandly uses HTTP 301 Moved Permanently for all standard links. Some campaign-specific links may use 302 for A/B testing purposes.